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6 reasons to boost SEO & content investments with influencer marketing

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Learn how using influencers can improve your discover ability and get your content in front of the right audience.Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel to any campaign’s overall impact, the inclusion of influencer marketing is a must. The right influencers will enhance brand discover ability and audience development, boosting reach, results and ROI. Here are six reasons to extend your existing SEO and content campaigns with influencers. 1. You are already invested Whether your main campaign focus is organic search, paid search or both, content marketing is at the core. In fact, once a content strategy is set and you are ready to attract targeted eyeballs to your web presence to build awareness, the tactics of SEO, PPC, native ads, email and so on are simply techniques you are investing in to develop your audience. Adding influencer marketing is an effective way to extend the reach of an…

4 Key Things Entrepreneurs Should Know Before Planning a SEO Budget

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SEO is no magic bullet. You need to understand its key elements before entering into an SEO campaign. The marketing industry is all about ideas and strategies. The options to promote brands are so diverse it can often overwhelm entrepreneurs. Moreover, each of these marketing platforms has its own advantages when it comes to helping your company to grow. That said, most startups can't invest time and energy into all these marketing efforts due to budget constraints. Businesses, large and small, should always plan and budget their marketing activities in advance to keep things under control. Yet, as a local search specialist, one area I continually see out-of-control expenses is SEO.  One reason is that many find planning a marketing budget an elusive task. But this doesn't need to be the case. All you need is a simple plan and budget that is easy to stick to.Related: Good Social Media Boosts SEO Even Though Nobody Understands How But before you begin the process, you need to …

How Do I Find a Good SEO?

Finding a decent SEO is hard work, and the recommendations you get for selecting your perfect fit will vary as much as the people providing them.
Whether you're looking for a consultant or an agency, you don't need to feel alone in your search! In this week's Whiteboard Friday, Rand walks you through his tips for finding an SEO that will be the cheese to your macaroni.
Do you have any other tips you've used to find an SEO that we haven't covered? Leave them in the comments below!
"Howdy SEOmoz fans, and welcome to another edition of Whiteboard Friday. This week I wanted to actually take a question from one of our users in the community and that question was:  "How do I find a good SEO?" They were hoping I would do a Whiteboard Friday on it. So here it is.
I recommend a lot of things when people ask me for SEO assistance, consultants, agencies, that kind of thing, and I do it all the time. But I have a benefit of being in the industry for a long time…

How and Why Websites Work To Push Up Marketing?

Small business owners will ultimately realize that they won’t find time to market their products or services. It would be exclusive to hire a sales force. Yet, not marketing is one reason why most businesses fail. Large Corporation have a benefit of having a great pool of sales force that combines its collective effort to bring about sales of its products and services.
What happens to a small business? If entrepreneurs want to take a break or fall sick, what happens? Is the business doomed?
There is a way out — Leverage your website. What can a website do?Get rid of the pushy sales pitch. Sell with information
Today, customers look for value instead of price, information instead of promotion. I am a die-hard advocate for providing value, and I personally see how adding great content on your blog (for example) changes the fate of many companies. If you’d like to see real examples of how information makes the profit bubble bloat, take a look at how Rand Fishkin of Seomoz.org (this is now a…

10 Questions to Ask When Hiring an SEO Consultant

If your website doesn't show up on the first page of search results on Google, Bing and Yahoo, your potential customers might not even know you exist. Better search engine visibility can be critical to boosting visits to your website, which can lead to increased brand awareness and higher sales and profits.
But what if you lack the time and technical expertise to improve your site's search engine ranking? It might make sense to hire an experienced, reliable search engine optimization (SEO) consultant.

Here are 10 essential questions to ask when considering prospective SEO consultants:
1. May I have a list of current and past clients?
A reputable SEO consultant should be open to sharing a brief list of current and former clients and his or her contact information, says Vanessa Fox, author of Marketing in the Age of Google (Wiley, 2012) and founder of Nine By Blue, a Seattle-based SEO software provider.
These references can help you gauge how effective the candidate is, as well as…

Google: We Make Lot's Of Updates To Search Algorithms Each Year

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We know Google is continuously making changes to their search engine, from user interface changes, ad changes, web spam and core search changes and much more. Today in a Google+ Hangout, John said that Google makes lot's of updates to their search algorithms each year. He said, this at the 2:47 minute mark into the video:Essentially this (Google core algorithm updates) is something we do all of the time. We make thousands of updates in our algorithms every year.

This shouldn't come as a surprise to any of the readers here, as we cover hundreds here all the time. Plus when Google was documenting their changes, there were dozens and dozens per month done, most are small tweaks that most of us wouldn't pick up on. But John said, Google does thousands of algorithmic changes per year.Forum discussion at Google+. Get in touch with us at here.

What Is SEO (Search Engine Optimization)?

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What Is SEO?SEO stands for “search engine optimization.” It is the process of getting more traffic from the “free,” “organic,” or “natural” search results on search engines.
All foremost search engines such as Google, Bing and Yahoo have principal search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Watch This VIDEO: SEO Explained

For More detail click on link here - About SEO