Thursday, 26 May 2016
Tuesday, 17 November 2015
Monday, 16 November 2015
Finding a decent SEO is hard work, and the recommendations you get for selecting your perfect fit will vary as much as the people providing them.
Whether you're looking for a consultant or an agency, you don't need to feel alone in your search! In this week's Whiteboard Friday, Rand walks you through his tips for finding an SEO that will be the cheese to your macaroni.
Do you have any other tips you've used to find an SEO that we haven't covered? Leave them in the comments below!
"Howdy SEOmoz fans, and welcome to another edition of Whiteboard Friday. This week I wanted to actually take a question from one of our users in the community and that question was: "How do I find a good SEO?" They were hoping I would do a Whiteboard Friday on it. So here it is.
I recommend a lot of things when people ask me for SEO assistance, consultants, agencies, that kind of thing, and I do it all the time. But I have a benefit of being in the industry for a long time and knowing a lot of people and usually knowing pretty well the people that I'm talking to or asking them a few questions to get those probing, in-depth answers that can let me know who I should recommend them to. This process is not particularly scalable, and certainly I can't have everyone just emailing me and ask. So please everyone who needs an SEO, don't email and ask me.
But if you're looking for somebody, I would recommend a process similar to this. I would start with your network, meaning check out LinkedIn, check out people that you might know on Twitter and Facebook who have SEO or have SEO experience in their profile. You could even post something on these sites saying, "Hey, does anyone have someone that they'd strongly recommend?" I'm not saying that you go directly from this process to hiring someone, just that you can start with it, any of the web communities where you participate, your friends and family, business colleagues.
Even local meet-ups, if you see that there is an SEO meet-up in your area, that might not be a terrible idea to actually go, meet some people, get friendly, especially if you find some folks in that community who don't necessarily offer SEO services – maybe they are in-house SEOs, they work for software companies, those kinds of things – but they will often have very good recommendations about who'd they suggest that you use. That's a great process, find sort of a neutral third party whose only interest is in helping you, but who knows the field well. That's what I'd be looking for here, more so than a direct consultant right away.
Second thing, check out SEOs on the major marketing communities. If you don't have anyone in your network, you might try going to places like SEO blogs. I think SEO.alltop.com actually has a very good list of sort of all the popular and major sites in SEO, blogs in SEO. The SEOmoz Q&A certainly is a great place. This is actually one of my favorite features of Q&A now. There have been lots of people who have found their consultants and lots of consultants who have gotten work through Q&A. So I love that.
Quora is actually a good place to participate. You can see lots of people both asking and answering SEO questions there. I think the people who tend to give really good answers on Quora also tend to be pretty darn good folks. I see Ian Lurie, for example, from Portent Interactive, which is a great company here in Seattle, giving a lot of good answers there.
Some of those SEO forums, as well, if you see someone who not only the content of their answers, but the style of those answers. They are not reflexive or offensive. They don't get into arguments all the time. They're very open. They're empathetic. That's great. When you find people in these types of communities that can be a good resource. Again, don't just think to yourself, "Oh, well they don't do consulting, or they're out of my price range." That can be a good thing. You can reach out to them and get a recommendation. These are the kind of people you want to find to get that recommendation.
Next, I want you to build a smart consideration set of the traits that matter to you, and this is certainly not exhaustive, these six, but these are traits that a lot of people have. So that could be I want someone who is very experienced, or I want someone who is relatively early in their career. I want someone whose background is they've been to college before, they've worked for several agencies, or I'm looking for an agency that has the background of having worked with several people in my field, or the opposite. A lot of times when they're seeking SEO consultants, they want someone who has no conflicting clients who are also in that field so that the links they build, the content they build, that work will all be for them exclusively and it won't be partnered out to several different folks.
Geography and location can matter a lot. I would be cautious about thinking about this one. Just because someone is not in your geography doesn't mean that you necessarily can't get together with them in person. If they're willing to fly out to your location or those kinds of things, I would still put them in your consideration set. I think that at least one or two meetings in person is a great thing if you can accomplish it. But geography tends not to be super important for doing SEO kinds of work, other than being able to connect up in person and sort of shake each other's hand and that sort of thing.
The agency consultancy size. Maybe you're looking for a one man operation or one woman operation. Maybe you're looking for a large agency that's inside a broader ad firm so they can serve lots of needs, that kind of thing.
Price, obviously, is a consideration for a lot of people. And timing and availability. Can they start their work right now? How many people do they have available? All those kinds of things.
You should add other things in this consideration set that matter to you. So, for example, values of the person might be really important. It might be very important to you that the person fits some particular criteria around what they've accomplished in the past or that they're much focused, they have a lot of skills on the content side as opposed to the linking side, or on the technical SEO side and the HTML and development side versus social media side. Whatever it is that matters to you, make sure to put that in your consideration set and consider people equally as you look through there.
Then I'd go and I'd create a short list of SEOs from the recommendations that you got. I would also do it, even if you're sure, absolutely 100% sure. You're like "You know what? This is the person for me. I just know that they're going to be the right one." At least talk to a couple of others. The perspectives that you'll get and the process of that interview is going to be very, very useful for you going forward and judging the work. You could find maybe you had your heart set on this person, but they turned out not to be right, and there was some reason. Just go through this process of at least vetting a couple of vendors.
So I would ask them some things like some project specific questions, related to specifically what we're trying to accomplish here at our company and the rankings we're trying to achieve, the visibility we're trying to get, the people we're trying to draw in, the intent of the marketing that we're doing. Great, ask them project specific questions, but also ask them generic SEO knowledge questions. There is actually a great resource that Joel linked to in the blog post of sort of a ten question litmus test that I wrote for professional SEOs a couple years ago now, but I think can still be quite valuable.
Get a reference or three, but be very careful in the references that you get. This is my experience, time and again, when reference checking vendors. You ask for a reference upfront, and you get people who they know will give a good reference. So really all you're saying is, "Do you have two or three people who will always say nice things about you?" That's not really a great reference check.
This is what I would do. When you start talking to them, don't ask for references. Ask, "What companies have you worked with? Who have been some of your clients over time?" Make sure to write down that list, and you can prompt them. If they give you a couple, you can say, "Oh, are there any others? Did you work with anyone in travel, anyone with a big site?" Whatever the criteria you have. Then write those all down and go back to LinkedIn or your personal network, see if you know people at those companies. Reach out to them independent of getting the reference and ask, "Hey, did you work with so and so? Were you happy with that experience?" Going that direct route is much better.
Then, I'll add this important caveat, very important caveat, which it's okay to get a couple of references that are not great. It really is. If you get one good reference from them and one of the people that you go back through your network says really good things about them, and you like them, and one other person that you've gone through your network says, "Ah, we were not happy," that's okay. It's okay to have a couple of people. There is no way that you're going to do SEO consulting or agency work, any kind of consulting or agency work or services work and not have a few unhappy people in the past. I think that 100% happiness ratio is extremely rare, and even if they were happy at the time, oftentimes people become dissatisfied over time with things, and that could be not the agency's fault, the consultant's fault. So I wouldn't dismiss these, but I would consider them very carefully, balance them on the whole, and make sure that you know all the things that are going on. Oftentimes, in any type of a services organization, it's not one person's fault or always the agency or the service provider's fault. Oftentimes, fault lies somewhere in between the company and the agency.
Then I would check out some online contributions too, places where they've contributed – blogs, social media, comments, those types of things. It tends to be the case that if you have people from the consultancy or the agency who've done stuff on the web that you can observe, you're seeing them in a little bit more of their natural setting, and you can see what I would call kind of behind the curtain of the polish that they present to you directly. That can be extremely valuable. So I love looking at sort of oh, I met someone at a conference and I thought they did a good job speaking, let go me check out some of their other presentations. Then I'll check out some of the stuff that they've done online. Boy, I get the sense that this person is kind of mean and rude on the Internet. I'm not sure that they're actually a match. That kind of information can be really interesting and really useful to you.
You'll also get a sense for how knowledgeable they are. They can seem very knowledgeable in person, and then you go on the web and you sort of get this sense of, oh, actually this person seems to be giving bad advice or asking questions that don't seem like they know what they're doing. Unfortunately, because the SEO field is so easy to enter, you do have a lot of folks who just got started in the industry, maybe are looking for their first clients still, or folks who have been operating who may not necessarily be SEO experts, maybe they're great at other parts of web agency work but not SEO.
Finally, my last piece of advice on this process is very careful about choosing exclusively on price or experience. Now, price is an obvious one. You sort of go, "Yeah. I'll get what I pay for and choosing the lowest price vendor might not be a great idea," and those kind of things. That's true. But experience is a dangerous one also. I see a lot of folks saying, "Ah, you worked with our big competitor," or "You worked with someone else in the field that we respect and admire, therefore, we're picking you." We lose track of all the other important traits and criteria. Just be cautious about that. I think that there is something to, whether you're hiring someone onto your team, we do a lot of hiring here, and one of the things that I see is relevant experience does not always trump sort of that excited newcomer. As long as they have the chops to do the work, sometimes that passion and that lack of experience can actually open up a lot of opportunity for you. So be careful about choosing on those alone and hopefully this process will work for you.
I would love if you're an agency or a consultant or someone who has found SEOs in the past and you have additional things that you'd like to add to a process like this, please include them in the comments below. I would love to see those.
All right. Thanks everyone. Take care. We'll see you again next week for another edition of Whiteboard Friday."
Source : https://moz.com/blog/how-do-i-find-a-good-seo
Wednesday, 7 October 2015
Small business owners will ultimately realize that they won’t find time to market their products or services. It would be exclusive to hire a sales force. Yet, not marketing is one reason why most businesses fail. Large Corporation have a benefit of having a great pool of sales force that combines its collective effort to bring about sales of its products and services.
What happens to a small business? If entrepreneurs want to take a break or fall sick, what happens? Is the business doomed?
There is a way out — Leverage your website. What can a website do?
Get rid of the pushy sales pitch. Sell with information
Today, customers look for value instead of price, information instead of promotion. I am a die-hard advocate for providing value, and I personally see how adding great content on your blog (for example) changes the fate of many companies. If you’d like to see real examples of how information makes the profit bubble bloat, take a look at how Rand Fishkin of Seomoz.org (this is now a team powered blog) or Neil Patel ofKissmetrics.com.
Using the humble Opt-in form
This is the era of permission marketing. Customers have to give you their prior consent to receive your marketing messages. They would do this only if you can provide information that is seemingly important for them. This will come about by trust which in turn is enabled by unique, timely, informative and effective content on your website coupled with an opt-in form which dutifully collects the customer data.
Automate Marketing, Lead generation and buying process
People are lazy; websites aren’t. People run on emotions; websites don’t. Your sales team (if any) would need to take breaks, weekends off, and any of your team members could call in sick. Websites or blogs never take a break. Websites bring tremendous value to your business since they are at work 24 X 7. Using search engine marketing, the website will show up when your customers search. Email generation followed by an auto responded would help keep in touch with your customers. All this while, the content on your blog and your social media activity keeps your customers engaged.
No people, no overheads, and no mistakes
Apart from technical glitches, you’d rarely see anything going wrong with the entire business model that involves the website and the much needed sale. You won’t have a problem of people quitting, not responding to queries on time and scores of other possible blunders that can hamper your business. It’s inexpensive to have a great looking website today, and you’d manage it from anywhere.
You thought websites are impersonal?
Websites are impersonal, or so they think. If there was no contact whatsoever with the client, there’s a possibility that in spite of all your efforts, your customers might still feel distant. To solve this problem, we have tools such as live chat, which will enable you to ping the customer currently surfing the site and start a conversation with them. If you noticed, we use such a tool on Lisa’s Business site.
How well is your website working for you? Please share your thoughts with us here. We’d love to hear from you.
Thursday, 24 September 2015
If your website doesn't show up on the first page of search results on Google, Bing and Yahoo, your potential customers might not even know you exist. Better search engine visibility can be critical to boosting visits to your website, which can lead to increased brand awareness and higher sales and profits.
But what if you lack the time and technical expertise to improve your site's search engine ranking? It might make sense to hire an experienced, reliable search engine optimization (SEO) consultant.
Here are 10 essential questions to ask when considering prospective SEO consultants:
1. May I have a list of current and past clients?
A reputable SEO consultant should be open to sharing a brief list of current and former clients and his or her contact information, says Vanessa Fox, author of Marketing in the Age of Google (Wiley, 2012) and founder of Nine By Blue, a Seattle-based SEO software provider.
These references can help you gauge how effective the candidate is, as well as verify that the person did indeed work on specific SEO campaigns. Clients may not provide specific analytics, Fox says, but they should be able to at least tell you if they saw a positive impact on their search ranking, especially in conversions and in gaining an audience, as a direct result of the consultant's efforts.
2. How will you improve my search engine rankings?
Steer clear of SEO consultants who won't freely discuss their methods in detail, cautions Rand Fishkin, founder of Moz, a Seattle-based internet marketing software company and co-author of The Art of SEO (O'Reilly, 2012). They should explain the strategies they would use to drive up your website's search engine ranking, as well as estimate how long it could realistically take to achieve the SEO campaign goals you agree on.
Make sure the candidate's proposal includes an initial technical review of your website to weed out any problems that could lower your search engine ranking, including broken links and error pages. Consultants also should provide "on page" optimization, a process to make your website as search engine friendly as possible. It involves improving your website's URL and internal linking structure, along with developing web page titles, headings and tags.
Also, ask consultants if they provide "off page" SEO strategies to raise awareness of your content on other websites, often via blogs, social media platforms and press releases.
3. Do you adhere to search engines' webmaster guidelines?
You want a consultant who strictly abides by Google's publicly posted webmaster best practices, which specifically prohibit 12 common SEO tricks, including automatically generating spammy content and adding bogus hidden text and links. If a candidate doesn't follow those guidelines, your website could be relegated to a dismally low search results ranking. Or, worse yet, Google could ban it from search results altogether.
Bing and Yahoo also post webmaster best practices that consultants should confirm they follow.
4. Can you guarantee my website will achieve a number-one ranking on Google, Bing and Yahoo?
If the candidate answers yes, Fox warns, "Turn and run in the other direction as fast as you can." Although it's impossible to guarantee a number-one ranking on any search engine, she says, some unethical SEO consultants do make such bogus guarantees.
Consider it a red flag if the candidate claims to have an insider relationship with Google or any other search engine that will get you priority search results rankings. Only Google, Bing and Yahoo can control how high or low websites appear in their search results.
5. Are you experienced at improving local search results?
Appearing in the top local search engine results is especially important to small brick-and-mortar businesses trying to attract nearby customers, Rand says. You'll want a consultant who has expertise in local SEO techniques.
If your website is optimized for what's known as "local SEO," it should appear when someone nearby is searching for keywords that are relevant to your business. To achieve that, a consultant should add your business's city and state to your website's title tags and meta descriptions, and get your site listed on Bing, Google and Yahoo's local listings, which are online directories of businesses that cater to a specific geographical area.
6. Will you share with me all changes you make to my site?
Search engine optimization will most likely require a number of changes to your existing web page coding. It's important to know exactly what adjustments the consultant plans to make and on how many web pages. If you would like the candidate to get your permission before accessing and altering your website code, be sure to say so.
For example, will consultants add new title tags to your existing HTML code or modify the existing ones? Will they provide additional copywriting content highlighting your products and services to beef up the number of visible, on-page keywords relevant to your potential customers? And do they plan to redesign all or some of your website navigation or add new pages to your site?
7. How do you measure the success of your SEO campaigns?
To gauge the success of SEO efforts, you must track exactly how much traffic is being sent to your website and where it is coming from. Consultants should be experienced in using Google Analytics to track improvement in your site's search engine rankings, the number of links from other websites driving traffic to yours, the kinds of keywords searchers use to find your site, and much more.
Be sure to ask how often they plan to share these important analytics with you and how they would use the data to continually improve your search engine rankings and website traffic.
8. How will we communicate and how often?
SEO consultants' communication styles and customer service standards vary. You need to find someone whose approach best fits your needs. Ask if the candidate prefers to talk in person or via phone, Skype, texting or email. And find out how often will he or she reach out to you with status updates.
9. What are your fees and payment terms?
You need to know how much you'll be charged, of course, and also whether the consultant gets paid hourly, by retainer or by project. Project-based payments are the most common in the SEO consulting industry, and they can vary widely, depending on a project's size and complexity. Most contract projects ranged between $1,000 and $7,500, according to Moz's 2011 pricing survey of more than 600 SEO firms.
The study also found that the most common retainers ranged between $251 to $500 a month on the lower end and $2,501 to $5,000 a month on the higher end, while the most common hourly rates ranged from $76 to $200. Fox said consultants who specifically serve small businesses often charge less per month and hour.
Other important payment-related questions: How often are invoice payments due -- every 30, 60 or 90 days? Is there an interest charge for late payments?
10. What happens when we part ways?
When your contract expires or if you terminate it early, you should still maintain ownership of all of the optimized web content you paid the consultant to provide, Fox says.
Accordingly, you'll want to make sure the contract states that when you part ways, consultants will not change or remove any of the content they added, modified or optimized on your behalf. You also should ask consultants whether they charge any fees for early contract termination, and if so, to specify them in the contract.
Hire SEO Expert In Delhi for boost your business online.
Saturday, 6 June 2015
We know Google is continuously making changes to their search engine, from user interface changes, ad changes, web spam and core search changes and much more.
Today in a Google+ Hangout, John said that Google makes lot's of updates to their search algorithms each year.
He said, this at the 2:47 minute mark into the video:
Essentially this (Google core algorithm updates) is something we do all of the time. We make thousands of updates in our algorithms every year.
This shouldn't come as a surprise to any of the readers here, as we cover hundreds here all the time. Plus when Google was documenting their changes, there were dozens and dozens per month done, most are small tweaks that most of us wouldn't pick up on.
But John said, Google does thousands of algorithmic changes per year.
Saturday, 30 May 2015
What Is SEO?
SEO stands for “search engine optimization.” It is the process of getting more traffic from the “free,” “organic,” or “natural” search results on search engines.
All foremost search engines such as Google, Bing and Yahoo have principal search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Watch This VIDEO: SEO Explained
For More detail click on link here - About SEO